Amazon set out to do something different with the unveiling of its first smartphone!!
The feature makes use of four infrared cameras pointed at your face that help judge whether you're looking at the screen straight-on, at an angle and how close you are to the screen. The phone can then adjust the image accordingly. That gives you the ability to see depth in images, to see around objects in the foreground, to zoom in for a better look, and to toggle through websites, books and menus and even to play games by tilting the phone back and forth and up and down while you look at it.
Another feature called "Firefly" brings what's known as augmented reality to life in a new way, by turning your phone into a powerful tool that recognizes book covers, CDs, DVDs, songs, movies, grocery items, phone numbers and websites and pulls them into the phone so you can take action.
The major benefit of this is that it takes price comparison shopping to a new level, because any item you see while walking down the aisle of a Wal-mart or Target can get an instant price check. Amazon says the phone can recognize more than a hundred million items. And if you link your credit card information to the service, you can make a purchase with a couple taps.
I was both impressed and saw some flaws.The 3-D effect is quite stunning. Just imagine looking down a long hallway and putting your ear against each wall one after the other. Your perspective changes and straight lines will seem to disappear to a different point. To demonstrate the effect on the phone, Amazon made available a bunch of lock-screen images, like the cartoon ruins of a pyramid, some hot-air balloons and a jungle setting. Swiveling the phone around makes it seem like the images had a depth of an inch or two, allowing you to look around and beyond objects in the foreground.
Games also made use of the tool. One game allowed you to control whether the figure flew up or down based on essentially nodding your head or making the phone lie flat or upright. Another game, called Tofu Fury, allows you to get a 3-D perspective on the game level. It still essentially plays like Angry Birds, but it did something I've never seen before in a game.
One other neat thing: it does all this in relation to your face. So you could do this lying in bed or hanging upside down. I tried it out, taking a deep bow. The aforementioned game flew just the same depending on where the phone was to my face.
This phone has other features, and basically it's very nicely built. It has a solid heft in the hand while not being heavy at all. The buttons, which can activate the camera or Firefly from a cold start, are minimalist and comfortable. The 4.7-inch screen with a 16:9 aspect ratio is just right for holding and controlling with one hand. There are speakers on top and bottom for stereo sound when holding the phone sideways.
And it is packed with many of the features that Kindle Fire tablet users are familiar with, such as its Mayday live-help function.Yet it's the dynamic perspective feature changes smartphones forever.
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RAHUL ARORA
